Snapchat

OnStar has been known as a safety brand. The 2022 campaign, 'Better Never Stops' reveals that OnStar goes beyond safety, and into the in-vehicle high technology world. We created a Snapchat game that allows players to collect OnStar in-vehicle badges that take their car from good to better.

My partner and I designed everything in the Snapchat game from the concept to the badge design. With the help of our creative directors and the social AR agency, Paper Triangles, we got to experience the game creation from start to end.