OnStar
MLB ‘OnStar’ Game
What started as a life size infotainment system created in Midjourney.
Quickly became a realistic interactive experience for consumers and fans to be produced for the MLB All-Star Game in Arlington, TX.
The Infotainment system allows consumers to experience the OnStar benefits with in-vehicle technology. It truly mimics the in-vehicle technology from playing a Spotify playlist, showing the current weather conditions and even cooling down the space with the fully functional air conditioning vents. We created a side back wall for a fun photo opportunity, and had a Chevrolet Suburban onsite to show you what your future with OnStar can look like.
OnStar has been known as a safety brand. The 2022 campaign, 'Better Never Stops' reveals that OnStar goes beyond safety, and into the in-vehicle high technology world. We created an exciting interactive experience for future and current OnStar consumers at the MLB All-Star Game.
My partner Sarah and I had a ‘shoot for the moon’ idea that quickly became a realistic, “the client found money for this idea'“ activation. We wanted to create a life size interactive infotainment system that allows consumers to experience how in-vehicle technology from OnStar takes their car from good to better.
Agency: Campbell Ewald
Creative Directors: Jessica Bush, Megan Anton
Copywriter: Sarah Liken, Tyler Long
Art Director: Alexi Pruneda